← Box #8 Emotional Favourite · BOX #9 WON SALES ANALYSIS · Box #10 Marketing Moat →
How to find and replicate your biggest and best wins.
Does this sound familiar?
You closed the deal. You celebrated. You moved on to the next prospect.
And you never found out why they actually bought. You marketed Feature X — but they bought because of Feature Y you barely mentioned. Keep guessing, and you’ll pitch the wrong thing to the next 100 prospects.
Analyze wins, not losses
Losses tell you what to avoid. Wins tell you what to replicate — the trigger events, decision windows, and relationship moves that actually drove the sale. Don’t analyze the deals you lose. Analyze the ones you win — within 72 hours, while memory is fresh.
Five questions reveal the pattern
The 5 Post-Close Questions surface your customer’s exact words — what triggered them, what made them choose you, and where to find more people just like them. After three wins, the answers become your repeatable sales playbook: the bridge from founder-led sales to scalable growth.
The full how-to for this box is in the free Traction Canvas toolkit.
"We marketed Feature X, but customers value Feature Y we barely mentioned. Without Won Sales Analysis, you will never discover this disconnect."
3 ways founders blow this box
Get Box 9 working for you
→ Get the free toolkit — the fillable canvas, session slides, and a one-hour session recording.
→ Work through it with us — Brandy and Craig run the Traction Canvas live with founder cohorts and accelerators, and complete it 1:1 with funded teams.
→ Next: Box 10 — Marketing Moat — own the digital real estate for the words your customers use to describe you.
← Box #8 Emotional Favourite · BOX #9 WON SALES ANALYSIS · Box #10 Marketing Moat →