The Traction Canvas is a collaboration by Brandy Old and Craig Elias and this session shares the 9.5 boxes in the Traction Canvas that every startup founder, scale-up sales leader, and everyone in between should know about getting new customers faster.
Brandy and Craig first teamed up eight years ago with the common goal of helping grow the start-up community and tech sector in Canada.
Since then, they have helped hundreds of early-stage companies de-risk their businesses, perfect their pitches, and attract investors.
Now, they have turned their attention to the problem that plagues almost every start-up and early-stage company – TRACTION!
Leveraging over 30 years of sales and startup experience, their work on a Traction Canvas demystifies and simplifies how to capture early customers and helps founders cross the well-known technology chasm.
During Startup Week Edmonton 2024, they debuted their Traction Canvas and shared the 9.5 essential Traction tactics that every founder, sales leader, and tech salesperson needs to know to accelerate the growth of a startup or scaleup.
These are the tactics they found to have the biggest impact on the trajectory of the hundreds of startups and scale-ups they have worked with over the last eight years.
Whether you are looking for your first 10, 100 or 1,000 customers, take a look and learn how to get traction faster.
Here are DropBox links to:
- A recording from a one-hour session that covers all 9.5 boxes
- Slides from a one-hour session on the 9.5 Ways to Get Traction
- Their Traction Canvas, which includes QR codes to the best resources we know of can help you complete your own Traction Canvas. We provide our Traction Canvas in PowerPoint format, so you can use it as a template to build your own Traction Canvas.