Will Your Idea Fly?

This session helps participants understand an idea’s ‘desirability’ so they can avoid spending time, effort, or money on an idea that nobody will want.

It combines concepts from startup experts like Ash Maurya, David Bland, Geoffrey Moore, Melissa Kaufman, Mike Raab, Renee Mauborgne and W. Chan Kim with original concepts Craig and Brandy developed by helping hundreds of entrepreneurs validate their business ideas.

Complete the form found on this page to be emailed links to the recording and handout from that session.

Five Ways to Attract Investors

This session shares the five things investors care about the most and how to ‘show’ you have them.

One participant in this session described it as … “This was like a super-refined, jam-packed, smooth-as-butter version of all the most interesting and useful bits of stories and tools from Craig and Brandy that I’ve seen/attended condensed into 1 excellent hour.”

Complete the form on this page to be emailed links to the recording and handout from that session.

Free Financial Analysis Template

In as little as 20 minutes, you can create three years of financial projections for your business idea.

This spreadsheet and recording demystify financial analysis and equips founders with a template that simplifies the creation of three years of income statements, cash flow statements, balance sheets, investor KPIs, and financial ratios.

The template automatically creates professional-looking graphs and charts that can be copied and pasted into pitch decks, business plans, and grant applications.

Complete the form found on this page to be emailed links to the latest version of the spreadsheet that has been downloaded over 5,000 times and the recording of a recent session where a room full of entrepreneurs completed their own projections as we walked a founder through the process of completing the spreadsheet.

Getting to 1,000 Customers Faster

Whether you’re seeking your first 10, 100, or 1,000 customers, this session shares the Traction Canvas – a one-page sales plan – which covers the 10 top sales tactics that every founder, sales leader and salesperson needs to accelerate customer traction, capture their first 1,000 customers and become a $100 million company faster.

The Traction Canvas session leverages over 35 years of startup and sales experience in helping startups and scaleups cross the dreaded chasm in the technology adoption curve.

Complete the form found on this page to be emailed links to the recording and handout from our most recent public session.

Additional Resources

Below is a list of our most popular resources developed by delivering in-person and lunch-and-learn-type sessions for investors, accelerators, incubators, pitch competitions, hackathons, universities, polytechnics, and colleges in Canada, the US, Australia and Europe.

We share them at no charge to help people become first-time Entrepreneurs sooner, de-risk their business, and avoid the common mistakes first-time and early-stage entrepreneurs often make.

Follow the links below to access the individual resources.