Will Your Idea Fly?

This session helps participants understand an idea’s ‘desirability’ so they can avoid spending time, effort, or money on an idea that nobody will want.

It combines concepts from startup experts like Ash Maurya, David Bland, Geoffrey Moore, Melissa Kaufman, Mike Raab, Renee Mauborgne and W. Chan Kim with original concepts Craig and Brandy developed by helping hundreds of entrepreneurs validate their business ideas.

Complete the form found on this page to be emailed links to the recording and handout from that session.

Free Financial Analysis Template

In as little as 20 minutes, you can create three years of financial projections for your business idea.

This spreadsheet and recording demystify financial analysis and equips founders with a template that simplifies the creation of three years of income statements, cash flow statements, balance sheets, investor KPIs, and financial ratios.

The template automatically creates professional-looking graphs and charts that can be copied and pasted into pitch decks, business plans, and grant applications.

Complete the form found on this page to be emailed links to the latest version of the spreadsheet that has been downloaded over 5,000 times and the recording of a recent session where a room full of entrepreneurs completed their own projections as we walked a founder through the process of completing the spreadsheet.

Five Ways to Attract Investors

Do you:

  • Want more investors interested in your idea?
  • Wish you could win lucrative pitch competitions?
  • Hate submitting a pitch deck and then getting ghosted?

Then join two gifted pitch coaches with unbelievable track records as they present their newest collaboration that shares:

  • The five things investors care about most
  • How to ‘show’ the true potential of your idea
  • How to avoid the biggest mistakes made in pitches
  • The one thing that is 10X more powerful than your brand

One participant in this session described it as … “This was like a super-refined, jam-packed, smooth-as-butter version of all the most interesting and useful bits of stories and tools from Craig and Brandy that I’ve seen/attended condensed into 1 excellent hour.”

Complete the form on this page to be emailed links to the recording and handout from that session.

Getting to 1,000 Customers Faster

Whether you’re seeking your first 10, 100, or 1,000 customers, this session shares the Traction Canvas – a one-page sales plan – which covers the 10 top sales tactics that every founder, sales leader and salesperson needs to accelerate customer traction, capture their first 1,000 customers and become a $100 million company faster.

The Traction Canvas session leverages over 35 years of startup and sales experience in helping startups and scaleups cross the dreaded chasm in the technology adoption curve.

Complete the form found on this page to be emailed links to the recording and handout from our most recent public session.

Nailing Your Investor Pitch

Do you want (or need) to craft a two to five-minute pitch that captures and keeps an investors attention and makes them want to learn more about you and your business?

Then, this fast-paced session is for you.

During the 30 minutes, Brandy Old and Craig Elias share:

 

  • Different pitch formats
  • The critical components of a successful pitch
  • How to differentiate yourself from the competition
  • How to avoid the two mistakes that can kill the interest you create

Additional Resources

Below is a list of our most popular resources developed by delivering in-person and lunch-and-learn-type sessions for investors, accelerators, incubators, pitch competitions, hackathons, universities, polytechnics, and colleges in Canada, the US, Australia and Europe.

We share them at no charge to help people become first-time Entrepreneurs sooner, de-risk their business, and avoid the common mistakes first-time and early-stage entrepreneurs often make.

Follow the links below to access the individual resources.