Problem Canvas

As Ash Maurya says, “Love the problem. NOT your solution.“

And Kidlins’ Lawsays “If you can write a problem down clearly and specifically, you have solved half of it.“

Despite this, almost all first-time founders still struggle to craft a complete, relevant problem statement.

So Brandy Old and Craig Elias developed a template and detailed instructions on how to craft a compelling problem statement.

Problem Canvas Workshop Slides in Adobe Acrobat (.pdf) format.