The Traction Canvas is a collaboration by Brandy Old and Craig Elias.
They first teamed up eight years ago with the common goal of helping grow the start-up community and tech sector in Canada.
Since then, they have helped hundreds of early-stage companies de-risk their businesses, perfect their pitches, and attract investors.
Now, they have turned their attention to the problem that plagues almost every start-up – TRACTION!
Leveraging over 30 years of sales and startup experience, their work on a Traction Canvas demystifies and simplifies how to capture early customers and helps founders cross the well-known technology chasm.
Complete the form found below to receive an email with links to:
- The Traction Canvas in PowerPoint format
- Slides from a one-hour session on the 9.5 Ways to Get Traction
- The recording from a one-hour session that covers all 9.5 boxes
- A link to a free Traction Playbook maker created by Drew Williams
*** The QR codes in the image above lead to resources that can be used to complete that section of the Traction Canvas.
Traction Canvas Building Blocks
The 9.5 building blocks of a Traction Canvas are:
1) Problems: Focus on problems that happen often & implications are expensive
1.5) Competition: What other ways is your ICP solving the problem
2) Bifurcation: 3 questions to create your Ideal Client Profile (ICP)
3) Seven Second Sale: Say the impact, so they ask you “How”
4) Enrolling: Only tell people ½ of what you have
5) Emotional Favourite: Leverage propinquity to become the preferred vendor
6) Trigger Events: Be proactive when an ICP has the first event and wants to change
7) Marketing Moat: Make it less likely they find your competition when Word Of Mouth (WOM) happens
8) Disqualifying: Keep only your most qualified opportunities in your sales funnel
9) Won Sales Analysis: Don’t analyze the deals you lose